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Maybelline has pushed me past my personal boycotts!

When my hometown NFL team kneeled in defiance against the National Anthem, I immediately boycotted them.

When Newsmax was thrown off AT&T’s streaming TV, I immediately went to Xfinity and signed up for their Internet and cell service after more than 20 years with AT&T.

When Chick-fil-A was boycotted because of their Christian views, I stood in line with hundreds at my local Chick-fil-A to support them by purchasing a sandwich.

Fox News got my latest boycott after they fired their number one newscaster, Tucker Carlson. That’s the only reason I was watching Fox anymore so now they are gone for good.

But now I once again have to make a decision to boycott or not to boycott my favorite eyelash supplier – Maybelline.

Maybelline’s Great Lash Mascara is an iconic beauty product that has been around for over 50 years. It is known for its classic pink and green packaging and its ability to add volume and length to eyelashes.

The mascara is formulated with a creamy formula that coats each lash without clumping or smudging. The brush is designed with a small, tapered shape that allows for easy application and precise control, making it ideal for achieving a natural or dramatic look. The formula is also ophthalmologist tested and safe for my sensitive eyes.

It has been a part of my life since I was a teenager and that’s a really long time!

Even when I could afford high-end mascara as I grew older – I always came back to this pink and green staple. It was one product that just could not be beat by any other suppliers.

Yet I must do what I must do and remove the pink and green from my make up bag and throw these precious babies out with the trash. No more will I walk to the Maybelline section of CVS and pull that package from its iron arm extending from the display.

Maybelline has gone woke on me. They have turned their marketing dollars (of which I am sure contained many years of my hard-earned money) into a scam against their base – women. They have bought into the woke philosophy of using men to sell their products. When the heck did that become ok?

Check out their latest marketing strategy with Dylan from the Bud Light can.

Dylan getting glam on 365 anniversary

Damn the culture! Shut up to those who say, “it’s no big deal, they are funny.” They aren’t. They are men-boys who want you to think it’s okay to be a man-boy instead of a man. They are actually brainwashing you and you don’t even know it. But you will. One day. Guaranteed.

And I ask… where are all the pink-hat women saying, “You can’t tell me what to do with my body!” Yet they are sitting back and watching men-boys make fun of them, take their jobs, and use their products. Men-boy swimmers, wrestlers, runners, tennis players, etc. are being used to destroy the beauty of a woman and their uniqueness and now Maybelline joins them. Shame on you Maybelline!

So Maybelline – you are outta here. I’ll somehow, someway find a mascara that respects me and doesn’t use my money to cancel women. I love the women in my life and this is the least I can do for them!

Until then, Maybelline…Go Woke – Go Broke!

Billie Tucker Volpe

Billie Tucker Volpe Founder of Eye on Jacksonville and Leadership Consultant to CEOs/Executives.


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